I am overwhelmed by the enormous distance that separates the "end consumer", and the "beginning producer."
Can you imagine meeting one of them on the street?
Who are you?
What options do you have?
Instead, I am one among millions of end consumers; I know who we are, and I know that all together we are steered by economy, convenience, and tremendous momentum.
Anyway this flurry of activity around the store is so exciting for me. I look forward to seeing the smiles of customers as they walk out with their arms loaded full of flowers and produce, from our farm, onto the city streets.
A well-wisher taking a bouquet to a friend at the hospital.
A family filling their salad bowl with arugula, radicchio, lettuce, and chives.
Adding more heft to Aurora Provision's deli case offerings...
John thinks this is my brain coming full circle. He reminds me that we are also part of the "beginning producers" as well as the "end consumers." Closing the gap between the two worlds is part of the reason we've chosen this work. The store space in Portland will be an embodiment of the close link we have between producer and consumer.
Who are you? What options do you have? Let's talk.
Its a complicated world, even when you try hard to play it simple.
I'll let you know when I make progress on my underwear purchases.